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-For Immediate Release- April 27, 2007
Genesee Land Trust Named Beneficiary of HSBC’s Green Campaign
Genesee Land Trust, the local land trust serving Greater Rochester, has been selected as a recipient of a grant related to HSBC’s There’s No Small Change Campaign , a national green banking initiative benefiting eleven environmental charities nationwide.
With a strong and serious commitment to the environment, HSBC has a history of sponsoring grassroots efforts in the communities it serves and has had a relationship with Genesee Land Trust since 2002, gifting the Trust with $55,000 over the last five years.
The There’s No Small Change campaign will not only bring attention to and reward environmentally conscious customers but will also donate up to $1 million to local environmental charities. HSBC is the first major bank to go carbon neutral and continually finds ways to make a positive impact on the environment.. During the campaign, HSBC is offering Green Kits to customers, encouraging paperless statements and online banking. The HSBC microsite, www.theresnosmallchange.com , explains the campaign in further detail and discusses what proceeds will be distributed to the designated charities. The campaign which concludes in June, is guaranteeing a minimum gift of $50,000 to each charity, including Genesee Land Trust.
“For 18 years, the Genesee Land Trust has had a tangible impact in the Greater Rochester region, protecting over 2500 acres of critical habitat,” said Paul Lawrence, President and Chief Executive Officer of HSBC Bank USA , N.A. “We are proud to continue to support the great work they do and demonstrate our commitment to the environment and the communities we live, work and do business in.”
“We are grateful for HSBC’s confidence in Genesee Land Trust and thankful for their long-time commitment to the environment,” said Gay Mills, Executive Director of the Trust. “The support of our 1000 members, and corporate contributors, especially HSBC has made our land conservation success possible.”
Genesee Land Trust was founded by residents of the Greater Rochester Area in 1989. It protects over 2500 acres of woods, wetlands, waterways, working- farmland, critical, historical and recreational habitats primarily in Monroe and Wayne County . Gay Mills is Executive Director.
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Contact: Margaret Potter Assistant Director Genesee Land Trust 500 East Avenue, Suite 200 Rochester NY 14607 (585) 256-2130
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