Rue Mapp, Founder of Outdoor Afro, Visits Rochester

“The trees don’t know your race, the birds don’t know how much is in your bank account, the flowers are going to bloom no matter your gender…”- Rue Mapp, founder, outdoor Afro

This past September Rue Mapp visited Rochester to share her story. Based in Oakland, California, Ms. Mapp is the Founder and CEO of Outdoor Afro, the nation’s leading, cutting edge network that celebrates and inspires African American connections and leadership in nature. The organization helps people take better care of themselves (their health), their communities, and our planet. With a deep network throughout the country Outdoor Afro leaders help connect people to the outdoors in many ways.

Thanks to lead supporters including the Rochester Area Community Foundation, Sierra Club, and City of Rochester Department of Recreation and Youth Services, Genesee Land Trust was able to bring Ms. Mapp to Rochester to share her personal story, lessons learned, and more— an informational and inspiring evening.

Ms. Mapp’s keynote address on Diversity, Equity, and Leadership Outdoors was recorded and is available below. We hope you enjoy.

Video produced by Adam Montoya.

Special thanks to our sponsors and partners: Rochester Area Community Foundation, City of Rochester Department of Recreation and Youth Services, Sierra Club, URMC Center for Community Health and Prevention, Seneca Park Zoo, Rochester People’s Climate Coalition, Girl Scouts of Western New York, Broccolo Tree and Lawn Care, Confier, REI Co-op, and the New York State Conservation Partnership Program.

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Rue Mapp and Gay Mills visit the Genesee River at High Falls.

Rue Mapp meets with event attendees.

Rue Mapp visits Mount Hope Cemetery and a Frederick Douglass sculpture (sculpture by Olivia Kim).